Ranked highest leverage first. Founder bigger = the founder's personal following dwarfs the brand (the brand rides the face). Brand bigger = the brand has outgrown its founder. Tap any visual to open the post.
| Founder | Brand | Brand visuals | Leverage |
|---|---|---|---|
 |
JLo Beauty @jlobeauty1.4M followers |
     |
173.4×founder bigger |
 |
r.e.m. beauty @r.e.m.beauty2.5M followers |
     |
143.1×founder bigger |
 |
Keys Soulcare @keyssoulcare216k followers |
     |
126.1×founder bigger |
 |
Nimya @nimya214k followers |
     |
87.0×founder bigger |
 |
SKKN by Kim · merging into SKIMS @skkn5.3M followers |
     |
65.6×founder bigger |
 |
Humanrace @humanrace256k followers |
     |
59.7×founder bigger |
 |
Rare Beauty @rarebeauty8.6M followers |
     |
47.1×founder bigger |
 |
Rose Inc @roseinc481k followers |
     |
42.5×founder bigger |
 |
Haus Labs @hauslabs1.5M followers |
     |
42.1×founder bigger |
 |
KORA Organics @koraorganics486k followers |
     |
28.5×founder bigger |
 |
Pattern Beauty @patternbeauty444k followers |
     |
25.6×founder bigger |
 |
JVN Hair @jvnhair227k followers |
     |
22.5×founder bigger |
 |
Honest Beauty @honest1.0M followers |
     |
21.2×founder bigger |
 |
Victoria Beckham Beauty @victoriabeckhambeauty1.6M followers |
     |
20.5×founder bigger |
 |
Florence by Mills @florencebymills3.7M followers |
     |
18.9×founder bigger |
 |
Kylie Cosmetics @kyliecosmetics23.9M followers |
     |
16.0×founder bigger |
 |
Rhode @rhode4.9M followers |
     |
11.8×founder bigger |
 |
Fenty Beauty @fentybeauty13.3M followers |
     |
10.9×founder bigger |
 |
FORVR Mood @forvrmood257k followers |
     |
7.6×founder bigger |
 |
Selfless by Hyram @selflessbyhyram116k followers |
     |
6.2×founder bigger |
 |
ONE/SIZE @onesize758k followers |
     |
5.5×founder bigger |
 |
Goop @goop1.9M followers |
     |
4.9×founder bigger |
 |
VIEVE @vieve304k followers |
     |
4.3×founder bigger |
 |
Trinny London @trinnylondon647k followers |
     |
2.4×founder bigger |
 |
Kayali @kayali1.6M followers |
     |
2.4×founder bigger |
 |
Dieux Skin @dieuxskin187k followers |
     |
2.1×founder bigger |
 |
SACHEU Beauty @sacheubeauty160k followers |
     |
1.8×founder bigger |
 |
REFY @refybeauty1.0M followers |
     |
1.6×founder bigger |
  |
Summer Fridays · co-founders @summerfridays1.5M followers |
     |
1:1same size |
 |
Westman Atelier @westmanatelier538k followers |
     |
1.3×brand bigger |
 |
Glossier @glossier3.1M followers |
     |
4.2×brand bigger |
 |
Huda Beauty @hudabeauty56.1M followers |
     |
10.5×brand bigger |
 |
Tower 28 Beauty @tower28beauty571k followers |
     |
22.3×brand bigger |
Follower counts as of 30 June 2026 and move daily. Hover a visual to preview it, tap to open the original post. SKKN by Kim is merging into SKIMS.